Harler Wordpress Theme
In early 2020, Harler approached me in need of a new website to support their exciting relaunching of the company. This was to include large volumes of content and a strong company brand.
When first approached, Dominic Harris of Harler provided me with a full design plan and mockup, focusing on the ability to deliver high volumes of content while remaining clean, breathable and maintainable. I was also given a full suite of images and icons to use.
While undertaking this project, I ran into a few key difficulties relating to the content structure - typically Wordpress is built for blogging. While this was perfect for posts under categories such as "Insights", it simply doesn't work for things like displaying the "Sectors we serve" and "Our team" sections - for this I had to build a number of custom plugins.
At first, I began to toy with using a plugin to implement custom "types" and found it to be extremely limiting - this drove me to write my own. From a maintenance perspective, this ended up being a fantastic solution - turning the Wordpress Dashboard into a full, bespoke content hub for the client.
SEO & Content Structure
One thing that Wordpress is known for is having incredible SEO/meta tag management - this project was no different. For each post category, it was incredibly easy to automatically generate all of the necessary meta tags which was key to help boost the client's presence on social media, specifically LinkedIn.
After overriding the default Wordpress homepage, I was able to completely take advantage of the built in post, category and tag pages - I simply applied the necessary CSS rules to a simple HTML skeleton.
Unlike much of my other work, deployment was as simple as zipping everything up and getting it sent over to Harler's hosting partner to be deployed on a powerful PHP server.